RECAP: 2011 Sports Summit (Boston) - Arena

Special thanks to those who participated in this year's Sports Summit either live or remotely. Thanks to Comcast-Spectacor, TD-Garden, Miami Heat, Momumental Sports and Entertainment (Washington), for sharing case studies and for making this year's event memorable.  Thanks also to the Eloqua Team and RelationshipOne for your contribution to the event as well.  Event Highlights: (Links will take you to the slides hosted on Topliners)Focused on product enablement and coaching on top 3 requested items: Automation, Personalization and Social MediaEloqua All-Star specific Benchmark and Usage Data Across all Teams + Tools for SuccessCase studies highlighting Eloqua's impact on revenue:*Champion* TD Garden – Learn how they used Eloqua to  create a personalized, dynamic experience to support renewals and the  playoffsWashington Capitals – Learn how Eloqua helped generated over $160K in promotional ticket package sales Philadelphia Flyers – Learn how Eloqua helped increase margins and reduce inventory for a sold-out season Miami Heat – Learn about how they increased efficiencies with automation of their online renewal campaign achieving a 97% renewal rate Tips to improve your deliverability and how you could use Eloqua to measure marketing's contribution to online traffic with your web analytics toolOverview on Eloqua's Product Strategy for Sports and Eloqua10 Feedback: This will be covered during the September Monthly Call.  Additional Links: For those who were not able to attend, you can check out some of the action via the links below. Video: Sports Summit Begins! Opening Remarks (Brian), Main Presentation & Agenda (Adrian), Philadelphia Flyers (Megan), Washington Capitals (Ryan), Coach's Corner (Mindy), Deliverability (Adrian) Video: Shared Email Solution and Summit Wrap-upOverview of how to handle shared email addresses in SFDC and round-table on what everyone will do following this year's summit Agenda: 2011 Sports Summit Recap: 2010 Sports Summit - Philadelphia Photos from the event can be found at Eloqua's Facebook Page.


Monumental Sports (Washington Wizards & Washington Capitals) - Sr. Manager Email Marketing - Washington DC

Company Overview: Monumental Sports & Entertainment owns and operates four professional sports teams: the NBA's Washington Wizards, the NHL's Washington Capitals, the WNBA's Washington Mystics, and the newly announced Washington AFL team. Monumental, which merged Lincoln Holdings and Washington Sports & Entertainment on June 10, 2010, also owns and operates Verizon Center, the premier sports and entertainment venue in Washington, D.C. Additionally, the group operates Kettler Capitals Iceplex, the Capitals' state-of-the-art training facility in Arlington, Va., and George Mason University's EagleBank Arena, located in Fairfax, Va. Positional Overview:This position will work throughout Monumental Sports and Entertainment to deliver and execute upon testing and quick-learning capabilities of email marketing as a vital lever within the marketing and communications mix on a macro and micro level to our fans and customers throughout MSE’s portfolio of properties.Responsibilities:Design and deliver targeted email communications to Washington Wizards, Washington Capitals, Washington Mystics, Washington AFL, Monumental Rewards, Eagle Bank Arena and Verizon Center fans, subscribers, and customers ensuring appropriate message tracking protocols are in place.Work with department leaders across Sales, Service, Marketing, Partnerships, and Communications to develop relevant messages to targeted groups.Approach position with a data-driven mindset focused on results and optimization.Construct both drag-and-drop and HTML based email builds.Execute segmentation uploads, integrations, field mappings, and advanced filter techniques.Build and execute multi-tier campaign automations.Create forms, set advanced form processing steps, and set form automations.Utilize dynamic content when applicable via different data scores and resources.Create and manage system wide reporting through Eloqua Insights.Provide detailed tracking and performance reports on all acquisition and email efforts.Analyze performance metrics to identify trends and develop recommendations to enhance message performance and database growth to ensure maximum efficiency across all efforts.Produce, analyze, and provide recommendations on email performance metrics including overall message performance and the related impact on lead development and buyer conversions.Establish and execute ongoing system administration and contact updates.Other duties as assigned.Minimum Qualifications:Bachelor’s Degree.Three (3) or more years of professional experience with one to two (1-2) years of experience working with email marketing and marketing automation programs.Experience creating/editing HTML based emails.Experience with Eloqua Email Marketing System.Proficiently experienced with Microsoft Excel.Superior work ethic and a meticulous nature.Effective oral and written communication skills.Experienced working in an office setting.Able to learn quickly and motivation to self-teach.Well organized, thorough, and detail-oriented.Able to develop and maintain successful working relationships.Able to act according to the organizational values at all times.Ability to effectively prioritize, meet deadlines and adapt in a fast-paced environment.Ability to work extended hours, including evenings and weekends as necessary.Experience with Salesforce is a plus. Interested Applicants please visit: Careers » Monumental Sports & Entertainment to learn more and apply today!

Virtual Road to Revenue - Registration NOW OPEN

Did you miss Road to Revenue this year?  Did you attend but want to experience another event? Registration is now open for our Virtual Road to Revenue event, taking place on Thursday, August 1st from 12-3pm EST.  Register today at: The agenda will include:Defining the Modern Marketer, From Real to IdealSeeing the Big Picture and Executing the DetailsMaking the Most of WebinarsThe Marriage of Content and NurturingEloqua Product DevelopmentsCustomer Success Story This event is sponsored by our friends at ReadyTalk, Kapost and UBM Tech
Join us August 1st, 2013 for the Virtual Road to Revenue and see how how Modern Marketers are targeting, engaging and converting prospects to customers, and customers to champions.  During this online version of Eloqua’s successful Road to Revenue tour, experts will provide marketers with tips, topics and examples of how to engage from education and awareness through consideration and close. The event will feature 6 sessions of content from Oracle | Eloqua, ReadyTalk, UBM, Kapost and Demandbase.  Register once, then attend as many sessions as you want during the three-hour event. Register today at:
Block 1 - Defining the Modern Marketer: From Real to Ideal - Alex Shootman, SVP Eloqua Global Sales Unit, Oracle | EloquaTime - 12:05pm-12:30pm ESTThe past few years have witnessed profound changes in how marketers do their jobs. Emerging from a world in which outbound campaigns, characterized by advertising and intuition predominated, todayʼs Modern Marketer faces a new paradigm of inbound marketing programs driven by digital channels, served by multiple touches, and measured by sophisticated technologies—and where data analysis is king. It is a daunting new world that marketers are negotiating, often with limited budgets and staff. Based on BtoB Research findings, join Alex Shootman of Oracle | Eloqua and learn how the 5 Tenets of Modern Marketing form the basis of how Modern Marketers can use people, process, and data to transform their marketing practices from real to ideal.
Block 2 - Planning and Calendaring for Content Marketing Success, Toby Murdock, Co-Founder and CEO, KapostTime - 12:35-1:00 EST In today’s information-abundant world, buyer-centric content targeted to specific personas and buying stages is more important than ever before. However, large organizations have been slow to establish efficient processes for content creation, leaving individual departments responsible for creating their own content. This lack of process leads to inconsistent, redundant, and low-quality output—as well as poorly utilized resources and wasted content. But how can you structure your team and plan marketing campaigns so this doesn’t occur? Join Toby Murdock, CEO of Kapost, to find out how to create an efficient and successful content marketing factory within your organization.  
Block 3 - Eloqua Product Spotlight / Kapost in the Eloqua App, Mike Lewis of Kapost and Stephen Streich of Oracle | Eloqua Time - 1:05-1:30 EST Join Kapost Co-founder and President, Mike Lewis, and Eloqua’s Senior Director of Product Management, Stephen Streich, to learn how to organize your Eloqua emails and campaigns inside the new Kapost Calendar App Beta. In this session, you will learn how Eloqua10 users can use this free app to gain high level insight on what emails are scheduled or published, eliminate labor intensive spreadsheets, see a holistic view of when emails are actually active, and more!
Block 4: 7 Tips for Leveraging Webinars throughout the Funnel, Anita Wehnert of ReadyTalkTime: 1:30 - 1:55 EST Webinars are an effective tool to educate and inform prospects and customers throughout the buying process. When crafting campaigns aimed at various stages of the funnel, it’s important to remember that webinars are not ‘one size fits all’. Webinars aimed at prospects should employ different messaging, engagement techniques, and follow-up than webinars targeted at end stage buyers or existing customers. Join Anita Wehnert, Director of Strategic Partnerships at ReadyTalk, to learn how to create webinar campaigns that resonate with buyers.
Lead nurturing will be the topic of UBM's presentation at this year's virtual Road to Revenue Tour on .  We will be discussing the relationship between content marketing and marketing automation and how together optimal results are achieved in lead nurturing programs... almost like ice cream and hot fudge on delicious sundae (
Block 6: August 1st, 2:25-2:50 ESTUsing Account-Based Selling Model to Drive Marketing and Sales Alignment, Shari Johnston, DemandbaseLearn how Demandbase aligns its marketing and sales team around an account-based selling model to drive success. Focusing on key accounts has resulted in tripling conversion rates from Inquiry to MQL andreducing marketing waste on accounts that won't convert.
I'm so excited for tomorrow's virtual tour and can't wait to hear from ashootm, tobymurdock, #mike_lewis, Stephen Streich-Oracle, Anita Covelli-Oracle, #jonathan_vlock and shariajohnston!! It's going to be a great day of learning from our favorite Topliners!  Everything from calendaring to webinars and account based selling to a successful nurture campaign that may make us very hungry for a chocolate fudge sundae 
Looking forward to presenting on target account marketing and how to run bring it to light with integrated marketing programs!

Eloqua Experience Europe 2013 Call for Speakers!

Eloqua Experience Europe 2013 will take place 25-26 June 2013 in London and we're excited to announce that the Call for Speakers is now open!  We're looking for Eloqua customers to present in the following three tracks: Imagine It: High level strategy and ideas, does not have to be Eloqua-specific. (Example format: Three best practice tactics for improving lead scoring and why they worked for us.)See It: Case studies and success stories connected to Eloqua usage. (Example format: Here was our challenge, here is how we solved it with Eloqua, here are the results we experienced.)Do It: Detailed, technical how-to track – at least half of the presentation will be in the Eloqua application. (Example format: Here is a brief overview of our problem, now let’s spend 30 minutes in the application showing how to build all or part of it.) We're open to a wide range of topics, but to get you started here are a few ideas: revenue performance management, customer lifecycle programmes, upsell/cross-sell campaigns or programmes, welcome (new prospect or new customer) programmes, innovative uses of integration, sales enablement, “one view of the truth” metrics and dashboards, event registration programmes, multi-channel campaigns, interesting tests (A/B or multivariate), data cleansing, creative personalization or segmentation, lead scoring (planning, implementing, revamping), AppCloud uses, and event automation. Creativity Counts! Impress us with a clever session title or creative approach to your abstract and presentation. You'll be presenting to other marketers and they appreciate fresh thinking.  Please enter your submission at by 28 February 2013.  Selections will be made in early March.  (P.S. - Eloqua partners are not eligible for these speaking slots, but should certainly encourage their clients to submit. Those partners interested in participating in Eloqua Experience Europe through sponsorship should contact

2011 Sports Summit

Save the date - we are targetting the week of Aug 8th. Stay tuned for more details.  
 Looking forward to another great event, hope all the teams can join us!
All - Our campaign for this year's summit will launch shortly. I will highlight the content details on our next call.  The Liberty Hotel  Boston, MAAugust 10-12, 2011  Pre-Event: Registration and Evening GatheringDay 1: All Day - East vs West CompetitionDay 2: Half Day Wrapup, Awards and Education CORRECTION: August 10-12 is the correct timeframe
Message was edited by: Adrian Chang 
 Check out for more details
Hi Everyone: Eloqua will be hosting our 3rd Annual Sports Marketing Summit on August 11th & 12th (Reception on August 10th) at the Liberty Hotel in Boston, MA. With everything tailored to your interests and business needs, this user group is held so that you can:Share Eloqua usage examples, advice and keys to success with your industry peers  - find out who is doing what, why and how?Obtain best practice advice as well as implementation ideas and examplesHave your voice heard, alongside other sports & events organizations, by providing feedback that will directly impact the product roadmapCompare, contrast and level-set your use of Eloqua with other teams and Eloqua clientsHave a great time!To start, we need to know a few things from you – everyone must complete this form ( by EOD Friday July 8th 2011. If another member is planning to attend and they are not on this list or on topliners, please forward the email to them and have them sign up.Info on the form to include:What topics you want covered by Eloqua Education Services, Customer Success and SupportWhat’s your shirt sizeAny open questions that you may have that can impact your ability to succeed with Eloqua!Don’t forget to book your hotel: Adrian will be reaching out to the Teams to confirm what specific content you will cover as part of the head-to-head battle (Sales, Fan Engagement, Innovation). For those who do not remember or were not in attendance last year, here is a general overview of the event:Success Stories & Implementation ExamplesLearn from the successes of your peers as you share how teams have used Eloqua to execute, manage and report on all kinds of campaigns to drive revenue. Not only will you get great ideas for what to do but practical information on how.Best Practice Lessons and Case ExamplesLearn how some of the industry's most creative and technically savvy are using the Eloqua platform to grow their business.Hands-On Product Training from Eloqua Education Services and Support. Get trained so you can apply the best practices you previously learned. We will also introduce you some areas and functions of the application that should definitely be part of your starting line-up!Product Roadmap and Feedback with Eloqua Product ManagementSee what exciting new product developments are coming in the next year. Get involved - provide feedback and shape the future of Eloqua! Also, there will be evening events!Join us and be part of the active Eloqua community! Don't miss out – please ensure that you are part of our Arena Group on Topliners: one-and-a-half day User Group requires no payment to Eloqua - you just need to book flights and hotel. If you have any questions, please contact Adrian Chang ( We look forward to your participation! Best regards, The Eloqua Sports Marketing Summit Team
 Top 5 Requests for Education thus far: Automated Email, Personalization, Forms, Social Media & Cloud Connectors
Just a reminder to secure your spot today for Summit. Please register:
CORRECTION: The Group Rate is on until July 20th...  Another reminder that today (July 11th) is the final day for the group rate at The Liberty Hotel...please see the link to the hotel booking on the registration PURL. For those who have yet to complete the Eloqua form please do so... Thanks,Adrian
Just heard this AM that the 2011 Sports Summit is sold out ahead of the July 20th deadline! This is awesome. If you have yet to book or you need to change your reservation to free up a room, please do so. Also, contact me at / 416.642.7586 if you have any questions. 
Registration is officially closed for the Sports Summit - expect calendar invites and agenda to be distributed this week! AC
The agenda for the 2011 Sports Marketing Summit is available - click here to get your copy:
All - You should have received an email from me regarding the summit, with links to the agenda or to the online portion if you are participating remotely. I picked up the jerseys this AM and will look forward to seeing all of you who are joining us live at Alibi; otherwise, the main event starts Thursday at 9am ET with introductions and a word from Brian Kardon, Eloqua's Chief Marketing Officer! Thanks,Adrian 

Save The Date for the 2012 Eloqua Sports Marketing Summit

Hi Sports Marketers - We are very excited to announce the dates and location for the 4th Annual Eloqua Sports Marketing Summit. This year's event will take place at the W Washington DC on August 16th and 17th (with a welcome reception on the evening of August 15th). This user group is held so that you can:Share Eloqua usage examples, advice and keys to success with your industry peers  - find out who is doing what, why and how?Obtain best practice advice as well as implementation ideas and examplesHave your voice heard, alongside other sports & events organizations, by providing feedback that will directly impact the product roadmapCompare, contrast and level-set your use of Eloqua with other teams and Eloqua clientsHave a great time! Registration for the event will open on July 9th but in the meantime please SAVE THE DATE as well as let us know in the comments if there is anything specific you are looking to gain from attending the Summit. A reminder that this is a complimentary event for customers using All-Star (travel is at the cost of the attendee). Look out for our registration email in the next few weeks and we'll see you in DC this August!